{"id":7431,"date":"2026-11-09T20:34:00","date_gmt":"2026-11-09T20:34:00","guid":{"rendered":"https:\/\/uzbekistanobserver.com\/uz\/rbc-chief-eyes-uzbekistans-ad-market-but-rules-out-imminent-entry\/"},"modified":"2026-11-09T20:34:00","modified_gmt":"2026-11-09T20:34:00","slug":"rbc-chief-eyes-uzbekistans-ad-market-but-rules-out-imminent-entry","status":"publish","type":"post","link":"https:\/\/uzbekistanobserver.com\/uz\/rbc-chief-eyes-uzbekistans-ad-market-but-rules-out-imminent-entry\/","title":{"rendered":"RBC rahbari O’zbekistonning reklama bozoriga qiziqish bildirdi, ammo yaqin orada kirish imkoniyatini istisno etdi"},"content":{"rendered":"

Rossiya RBC media holdingining bosh ijrochi direktori Nikolay Molibog O'zbekistonning reklama bozorini istiqbolli o'sish namunasi sifatida ta'rifladi, shu bilan birga kompaniyaning hozirda unga kirish rejalari yo'qligini aniq bildirdi. Molibog 9-noyabrda Toshkentda ochilgan Uchinchi O'zbek-Rus Media Forumi chetida Kursiv Uzbekistan bilan suhbatlashdi.<\/p>\n

Molibogning so'zlariga ko'ra, O'zbekistondagi reklama bozori nisbatan qisqa vaqt ichida bir necha barobar o'sdi va aynan shu tendensiya xususiy, foyda yo'naltirilgan kompaniya sifatida RBCning e'tiborini tortdi. U bozorning hajmi yoki o'sish sur'atlariga oid aniq raqamlar keltirmadi.<\/p>\n

Qiziqishiga qaramay, Molibog RBCning Rossiyaga e'tiborini qaratganini va xalqaro kengayishni ko'zlamasligini ochiq aytdi. U forumning o'zini yaqin orada bozorga kirish signali sifatida emas, balki kelajakdagi qo'shma loyihalar uchun mumkin bo'lgan boshlang'ich nuqta sifatida izohladi.<\/p>\n

Hamkorlik \u2014 zaruriy shart<\/h2>\n

Molibog o'z bozoridan tashqariga chiqayotgan har qanday media kompaniyasi mahalliy auditoriyani tubdan noto'g'ri tushunish xavfiga duch kelishini ta'kidladi. "Men chuqur ishonchim komilki, bir mamlakatdan o'yinchi sifatida kirayotganda, o'z qoidalar kitobingiz bilan boshqa muhitga kelmasdan, balki kimdir bilan hamkorlikda kelishingiz kerak", \u2014 dedi u. "Ba'zan biz hamma narsani bilamiz, degan illuziya paydo bo'ladi. Ammo yo'q \u2014 biz o'z auditoriyamizdan tashqarisini bilmaymiz. Va, ehtimol, undan tashqarida hamkorlar bilan bo'lish kerak."<\/p>\n

U O'zbekistonga bildirgan qiziqish u yerda faoliyat boshlash niyatining e'loni sifatida talqin etilmasligi kerakligini yana bir bor ta'kidladi.<\/p>\n

Forum O'zbekiston media landshafti bo'yicha keng qamrovli muhokama uchun maydon bo'lib xizmat qildi. Prezident matbuot kotibi Sherzod Asadov ochilish sessiyasida so'zlab, xususiy nashrlar hozirda mamlakatdagi ommaviy axborot vositalarining 67 foizini tashkil etishini, ro'yxatdan o'tgan media tashkilotlarining umumiy soni esa taxminan 3 000 taga yetganini aytdi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rossiyaning RBC media holdingining rahbari O’zbekistonning jadal o’sib borayotgan reklama bozori kompaniya e’tiborini tortganini aytdi, biroq kelajakdagi har qanday qadam mahalliy hamkor talab qilishini ta’kidladi \u2014 va hozircha aniq rejalar yo’qligini bildirdi.<\/p>\n","protected":false},"author":3,"featured_media":7432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[360],"tags":[],"ucw_region":[],"ucw_sector":[],"ucw_issue":[],"ucw_institution":[],"ucw_case_status":[],"ehb_region":[],"uov_series":[],"class_list":["post-7431","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"_links":{"self":[{"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/posts\/7431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/comments?post=7431"}],"version-history":[{"count":0,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/posts\/7431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/media\/7432"}],"wp:attachment":[{"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/media?parent=7431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/categories?post=7431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/tags?post=7431"},{"taxonomy":"ucw_region","embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/ucw_region?post=7431"},{"taxonomy":"ucw_sector","embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/ucw_sector?post=7431"},{"taxonomy":"ucw_issue","embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/ucw_issue?post=7431"},{"taxonomy":"ucw_institution","embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/ucw_institution?post=7431"},{"taxonomy":"ucw_case_status","embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/ucw_case_status?post=7431"},{"taxonomy":"ehb_region","embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/ehb_region?post=7431"},{"taxonomy":"uov_series","embeddable":true,"href":"https:\/\/uzbekistanobserver.com\/uz\/wp-json\/wp\/v2\/uov_series?post=7431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}